By The Denver Egotist / /
Over 25 million birds fatally collide with windows in Canada each year. Raising awareness of the problem posed a creative challenge: how do you present the often gruesome reality of the birds’ fate without turning off audiences? Adam William Wilson, who wrote and directed the spot for FLAP, came up with a surprising take.
“The choice to use badminton ‘birdies’ as a visual metaphor for real birds was about audience participation, so the audience could have that ‘aha moment’ without seeing anything grotesque. I wanted to create a spot that could deal with a heavy issue in a light way,” Wilson said.