A Pet Owner’s Best Friend is PetArmor – Via Boulder’s Sterling-Rice Group


By Egotist / /

The magical, unbreakable bond between a pet and its owner is celebrated in a new campaign for PetArmor from its new agency Sterling-Rice Group. The ad portrays pets as a true part of the family and depict how owners emotionally and literally play the role of their pet’s armor — protecting them from dangers seen and unseen — and how PetArmor flea and tick products share in that same role. 


Executive Creative Director: Adam Wohl
Creative Director: Patrick Campbell
Copywriter: Alexa Thomas
Art Director: Alayna Zidek
Jr. Art Director: Jake Austin
Senior Manager, Integrated Production: Bret Berman
Account Director: Kelly Yach
Account Managers: Kendall Saunders
Strategist: Brian O’Connell
Social Strategist: Phil Henderson, Kristen Melick

Production Company & City: gravy – Los Angeles
Director: Trent Jaklitsch
Executive Producer (Production Co): Brent Stoller
Producer (Production Co): Lisa Wieneke-Rich
Production Supervisor: Sean Moody
DP (Director of Photography): Eric Schmidt

Editorial/Post Production Company & City: Cut+Run
Post Production Producer: Brian Mulvey
Editor: Ben McCambridge

“Storm” Music House & City: Coupe Studios, Boulder, CO
“Storm” Music song/score: Storm
Composer: Jake Sproul


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