A Bank With Good Customer Service Is Unbelievable in New FirstBank Campaign from TDA_Boulder


By The Denver Egotist / /

TDA_Boulder has released a new campaign for their client FirstBank, supporting the bank’s year-old tagline, “Banking for good.” Are “bank” and “good” an unlikely pair? The campaign’s three signature spots suggest as much. In each, FirstBank’s customer service astonishes — and is even more unbelievable than a man turning into a hedgehog, someone walking on water and an alien abduction. The work reminds us of the stuff GEICO’s made over the years. 


ECD: Jonathan Schoenberg
CDs: Alex Rice, Jeremy Seibold
AD: Luke Johnson
CW: Dan Hawes
Exec Producer: Sarah Sweeney
Senior Strategist: Natasha Berwick
Dir. Client Services: Abby Schroder
Account Dir: Paul Siegel 
Associate Media Director: Heather Lee

Prod. Co.: Arts & Sciences, West Hollywood
Directors: Adam Brodie, Dave Derewlany (“Adam & Dave”)
D.P.: Ben Martenson
Head of Production: Christa Skotland
Line Producer: Pat Harris

Editorial: Ming Studios, Boulder
Editor: Bryce Harvey

Post: Electric Theatre Collective, Los Angeles
Head of Production: Serena Noorani
Producer: Sara Gbadamosi

Music: Mophonics, New York
Composer: Stephan Altman 

Sound: Lime Studios, Santa Monica, Calif.
Engineer: Jeff Malen


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