By The Denver Egotist / /
Yesterday, Governor Jared Polis unveiled the new logo for the state of Colorado. Instead of bragging that this terrible new mark cost no money to design like the Gov did at the press conference (it was created internally), wouldn’t you rather be unveiling a stunning new brand people can get behind that still only cost a tiny percentage of the significant intake the state earns each year? Maybe it’s just us.
Some color commentary on why it looks the way it does from Polis: “The tree represents Colorado’s natural resources and spirit. The red symbolizes Colorado’s red soil and rocks. Yellow represents the state’s abundance of sunshine and the wheat of the great plains and our dual peaks represent the many mountains in our state, and of course, our rich blue base representing water, which is absolutely critical to our state.”