Colorado Gets the “Free” Logo it Deserves


By The Denver Egotist / /

Yesterday, Governor Jared Polis unveiled the new logo for the state of Colorado. Instead of bragging that this terrible new mark cost no money to design like the Gov did at the press conference (it was created internally), wouldn’t you rather be unveiling a stunning new brand people can get behind that still only cost a tiny percentage of the significant intake the state earns each year? Maybe it’s just us. 

Some color commentary on why it looks the way it does from Polis: “The tree represents Colorado’s natural resources and spirit. The red symbolizes Colorado’s red soil and rocks. Yellow represents the state’s abundance of sunshine and the wheat of the great plains and our dual peaks represent the many mountains in our state, and of course, our rich blue base representing water, which is absolutely critical to our state.”


  1. angrybovine March 27, 2019

    If it was done internally, time was spent, decisions were made, people received a wage. It wasn’t free. Nor an improvement.

  2. getwhatyoupayfor March 27, 2019

    8 colors, huh? Bold choice.

  3. sean March 27, 2019

    were any of the state department logos taken into consideration? there was a pretty decent design system in place, not sure how this is supposed to work with any of that?

  4. Andrew March 28, 2019

    Way to shit on an icon.

  5. jc March 30, 2019

    I hated the triangle, although I understood the system it always looked like they just turned the Sugarloaf logo green and called it a day. It seemed like a design-by-committee nightmare, but I wasn’t there so I don’t really know.

    The new one is OK, but I can’t say I love it.

  6. bijou April 1, 2019

    Cheap client gets what they paid for, part 1,000,000

  7. Bill Wilson November 18, 2020

    I like the new logo. Where can I buy some?

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