By Egotist / /
Fortnight Collective is helping Yasso Frozen Greek Yogurt with the brand’s upcoming launch of Snack Buddies —a new line of 45-50 calorie frozen Greek yogurt bars that deliver indulgence in a smaller, snackable format for the whole family.
The agency leveraged Snack Buddies’ whimsical packaging and personality by fostering a unique balance to appease both of Yasso’s target audiences — kids and adults. As the playful flavor names allude to, the Snack Buddies line is Yasso’s delicious way of re-imagining snack time through the celebration of friendship and creativity. Snack Buddies also pairs together delicious flavors with sensible nutrition and encourages fans to enjoy it with a buddy.