By The Denver Egotist / /
Breaking early February, regional advertising inserts in San Francisco area issues of Rolling Stone magazine, for Revive Kombucha, are printed on LSD blotter paper (LSD not included). Along with related San Francisco wild postings, especially in the Haight-Ashbury neighborhood, the ’60s throwback campaign, headlined “Expand Your Tongue’s Mind,” represents Revive’s San Francisco market ad launch. It is advertising agency TDA_Boulder’s first work for the new client and the client’s largest-ever campaign.
Each of the 26,000 7.5” x 7.5” blotter paper sheets is perforated into 900 .25” x .25” tabs, or “hits,” just like in the old days. (Revive had to attest that the sheets are not psychoactive.) In a retro graphic nod to the tiny, repeated patterns on the old Summer of Love sheets, each tiny hit now shows one of Revive Kombucha’s 7 varieties.
The psychedelic theme ties into San Francisco, of course, and also to the creative brief, which is to spotlight Revive’s unique kombucha flavors. The campaign is intended to target both soda drinkers and kombucha drinkers.
The inserts are printed on (LSD-less) LSD blotter paper in rural Oregon by Zane Kesey, who is the son of “One Flew Over the Cuckoo’s Nest” author (also “Electric Kool-Aid Acid Test” hero and Grateful Dead sound engineer) Ken Kesey. As in the ’60s and ’70s, they are printed in vegetable ink and edible, though probably not very tasty. Bought singly, the unprinted sheets are $15.95 each.