DDB Creates Skittles Broadway Musical for the Super Bowl

 

By The Denver Egotist / /

Skittles is taking a different approach to the Super Bowl this year. As a follow-up to last year’s Most Exclusive ad, Skittles is launching the first-ever commercial performed as a live Broadway musical, starring Michael C. Hall. SKITTLES Commercial: The Broadway Musical will be performed one time only in front of a live audience at The Town Hall in New York City on Sunday, February 3 at 1 P.M. EST.

The half-hour long musical was written by Pulitzer-finalist playwright Will Eno in partnership with DDB Worldwide. Through song and dance — and original tracks including “Advertising Ruins Everything,” “This Might Have Been A Bad Idea,” and “This Definitely Was A Bad Idea” — the show takes an absurdly self-reflective look at consumerism and the ever-increasing pervasiveness of brand advertising in our lives. You can listen to the full version of the first song that’s been released, as well as additional music from the show on Spotify

“SKITTLES Commercial: The Broadway Musical” is sold out, but fans can find more information about the show — including the latest news and original — at www.SkittlesTheMusical.com. All ticket sales will be benefiting Broadway Cares/Equity Fights AIDS. Skittles will be matching the donation raised from ticket purchases.

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