Denver’s The Public Works Spotlights K2’s Craftsmanship in New Brand Film

 

By The Denver Egotist / /

K2 has been building skis with their friends, for their friends, for nearly 60 years. Starting off in a garage on a rural island in the northwest corner of the U.S., K2 believed they could build skis that would hold their own against every other ski company, even at a time when Europe owned the ski world.

Along the way they’ve built Olympic winning race skis, the world’s fattest powder skis and the lightest touring skis in the industry. They’ve played with different combinations of camber, rocker, fiberglass and metal, all in pursuit of building the best skis on planet earth. They’ve won awards, accolades and praise. They’ve annoyed their execs with their antics, laughed with their friends over beers in the parking lot and left the competition in the rear view with their design philosophies and their skills on the slopes. In short, they’ve been there. They’ve done that. And the know what they want to do next.

The Public Works’ point of view on this project follows suit: “It was pretty damn cool spending time with the crew in the development center. Those guys have been making skis and snowboards for 40+ years each (a combined century + of ski and snowboard building experience). They were super welcoming to our production crew (probably didn’t hurt that we build stuff too and could speak their language) and showed us the ropes. It’s amazing that a brand as big and established as K2 is still developing all their skis and boards in-house and by hand. It was also pretty cool to feel the history of skiing and snowboarding… so many of the athletes that we’ve looked up to, that influenced the direction of snow sports, have spent time creating in that building.”

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