GS&P BRINGS US THE REMARKABLE JOURNEY OF THE BMW X5

 

By The Denver Egotist / /

What happens when you drive a BMW X5 straight off the production line in South Carolina, across 11 states for more than 3,000 miles to the LA Auto Show, in as straight a line as possible? BMW and Goodby Silverstein & Partners wanted to find out.

They recruited Matt Mullins — former NASCAR racer and chief driving instructor at the BMW Performance Driving Schoo l— and filmed a 90-second piece shot exclusively for the LA Auto Show presentation. The film mixes real moments from the journey with preplanned scenes that follow the basic rule of the project — to try to never deviate more than 10 miles north or south from a straight line.

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