"Drink Right, F*ck Right is a responsible drinking campaign with an absolutely true and new insight," says Eduardo Lima, Executive Creative Director, at Wieden+Kennedy São Paulo. "Who has never gone beyond the point? Drink Right, Fuck Right has the mission of educating everyone to drink without excesses."
Great Divide is one of the most decorated breweries in America, recognized for brewing some of the globe’s most balanced, yet assertive and flavorful beers. Bold Character is the philosophy behind what they brew, how they think and what they believe.
For the brand’s 25th anniversary, Great Divide brewed up an extra special batch of their beloved YETI Imperial Stout. Dubbed "Big Yeti," this 13.5% ABV behemoth is surprisingly smooth and exceedingly rare. To celebrate the occasion, <[Read More]
Peak beers. Stream beers. Après-ski beers. Maybe it's a Colorado thing, but celebrations are often as big as the adventures themselves. Futuristic explored snowy spring landscapes alongside Fat Tire andNew Belgium Brewing for this short brand film, capturing life well-lived outdoors.
Director: Jasper Gray
DP: Will Gardner
EP: Sarah Liles [Read More]
Driving impaired is not an acceptable behavior in Wyoming. And the Governor's Council on Impaired Driving is tapping into the independent spirit of the state to remind residents that the choice to not drive impaired is a statement of pride, strength and personal responsibility. Agency: Heinrich.
LRXD has launched “Let Your Taste Wander,” its latest work for client Zespri and its SunGold Kiwifruit brand. The objective of the campaign is to drive awareness for the overlooked kiwi category and, in particular, SunGold — a varietal with a more-delicious, sweeter taste and strong nutrition credentials, so consumers will add it to their shopping lists and give it a try.