What the Fresh Hell is IHOb?

 

By The Denver Egotist / /

Because apparently pancakes were too hard, the International House of Pancakes has (temporarily) changed its name to IHOb – the International House of Burgers. And to announce the name switch, they’ve created a commercial more annoying than their menu design. It’s getting press all over TV and the interwebs, but we’ll see whether the place known for insane pancake combinations can sell insane burger combos, too.

2 Responses

  1. Grant June 14, 2018

    They got everyone talking about IHOP. When was the last time that happened? I've heard a lot of people make fun of the campaign, but they are talking about it. In the case of IHOP, it's not like it's going to hurt their brand. Seems like a pretty successful marketing ploy.

  2. asfdsg June 15, 2018

    Advertising flow chart: "This is annoying" > "But it brought attention to the brand" > "Maybe but negative attention doesn't make me want to eat there" > "Awareness campaigns outperform loyalty campaigns" > "doesn't matter I still hate it"

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