The Incredibles Pitch the Incredible Edible Egg


By The Denver Egotist / /

For a product with a promise as enduring as the “incredible edible egg,” it’s a perfectly cooked idea to tie its new advertising to the launch of Disney Pixar’s The Incredibles 2.

Energy BBDO, named The Egg Board’s agency last year, has created a charming new ad that is meant to inspire home cooks to think of the many different ways that eggs can be prepared. But for young baby Incredible “Jack-Jack,” clearly deviled eggs are his preference.

The campaign includes a retooled website with Incredible-inspired recipes from the characters who offer up eggs clobbered, deviled, runny, stretchy and more.

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