By Egotist / /
Image Brew has partnered with Cheyenne agency Warehouse 21 to create a series of 15 videos for the Wyoming Department of Health that encourage kids off of vaping. The campaign features Wyoming teens talking vaping, it’s connection to tobacco and the risks. By using real Wyoming kids, the work avoids preaching and makes teens more receptive to messaging coming from their peers.
The true hero videos are the “drunk history”-style pieces produced in Image Brew’s studio in which an ensemble of three comedians act out the roles of the characters in the stories being described.
Production Company: Image Brew
EP/Director: Ben Jones
Producer: Maureen McCauley
Editor, Kid Videos: Jay O’Meara
Edit & VFX, Story Videos: Nix Bros
Agency Partner: Warehouse 21
Creative Director: Jordan Dean
Creative Project Manager: Sarah Shoden