Prostate Cancer Canada Introduces the Famous Fingers Collection

 

By The Denver Egotist / /

Every day, more and more methods to detect prostate cancer are being explored, but the tried and true methods of a digital rectal examination (DRE) — where a healthcare professional inserts a gloved finger into the rectum to check for abnormalities, paired with a blood test known as the prostate-specific antigen (PSA) test — which you can get through your family doctor, are still the long-standing proven ways to save a life. 
 
To raise awareness and encourage men to get checked, Prostate Cancer Canada is testing the Famous Fingers Collection (a line of latex gloves) modeled after famous fingers to research which men prefer. The strategy is to normalize the conversation around prostate exams. Learn more at FamousFingers.ca. Agency: McCann Canada. 
 

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