Boulder’s Made Drops New “Prefabulous” Campaign for Clayton Homes

 

By Egotist / /

Clayton, one of the largest home builders in the nation, has launched a new campaign for prefab homes created by Made. The 60-second hero spot aims to disarm consumers who have never lived in a manufactured home and plays up the customizable features they expect in luxury brands. According to the U.S. Census Bureau, the average price of a new site-built home with land is nearing $400,000 — much higher than what off-site homes sell for. The advertising focuses on the style, fashion and beauty of these homes, which are available at an attainable price point at a time when consumers need value more than ever.

“The spot speaks to everyone being held hostage by home prices. It tells them there are beautiful homes built a different way. Homes they can afford. And it does so in the mesmerizing visual language normally reserved for luxury brands,” said Dave Schiff, Founder and Chief Creative Officer at Made.

 

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

`