Transparent House creates cool AR experience for Mountain Hardwear


By thesanfranciscoegotist / /

At the recent Outdoor Retailer Snow Show in Denver, Mountain Hardwear unveiled an innovative Augmented Reality experience from SF’s Transparent House, which earned a “Best in Show” award, from the editors of GearJunkie Magazine.

Michael Tchong, principal of Ubercool Innovation raved “The development work of Transparent House in augmented reality heralds a new future of retail visualization – a mandatory feature in a world that caters to a surging wave of millennials and digital natives who demand more visually stimulating online shopping experiences.” That’s quite a quote.

Mountain Hardwear is now set to continue rolling out additional assets to expand its virtual gear closet. Expect to download a fully functional app later this year.


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