Vermilion | Director of Digital Marketing
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Vermilion is a Boulder based, certified B-Corp, creative agency with a purpose: helping solve the big problems of the day, helping organizations make positive change, and helping consumers make better, smarter choices. Our expertise encompasses 360º marketing with deep roots in design and digital and a focus on work in education, social change, sustainability, and natural products.
Vermilion is looking for an experienced digital marketing leader (6+ years), responsible for driving our agency’s growth in digital marketing services, as well as crafting and executing strategic digital programs and campaigns for our clients.
As Director of Digital Marketing, you will lead the planning and oversee a small team that executes strategic digital marketing programs for our clients through a variety of channels, including digital advertising (paid search, paid social, display, and video), SEO, websites and landing pages, email marketing, and ecommerce. You should have experience with managing paid campaigns in Google Ads and Facebook Ads, tracking performance via Google Analytics, and have experience using tools like various email service providers (ESPs), marketing automation, online ad platforms, and content management systems like WordPress and Shopify. To be successful you must demonstrate a passion for marketing innovation and growing digital services.
LEADERSHIP: This position oversees a small department of digital marketers, and will oversee the growth and development of this department, including identifying opportunities to optimize our mix of services based on trends and demand.
NEW BUSINESS: Helping to secure new business proposals by actively engaging in the new business process within the larger team will be a key aspect of this role.
STRATEGY: Guiding holistic campaign development, including strategy and recommendations across all channels of digital marketing.
CLIENT COMMUNICATION: Must be adept at speaking to clients about their campaigns, translating key insights and focusing on what will really move the needle and improve performance.
MEDIA PLANNING: Experience using forecasting tools, benchmarking data and keyword and audience research to develop hypotheses and strategies for client-facing presentations and recommendations.
PAID MEDIA MANAGEMENT: Ensure the timely, successful and profitable delivery of multiple projects and paid media campaigns according to client needs and objectives by managing execution, including setup of audiences and campaigns, build-out of ads and extensions (copy + design with Vermilion creative team), keyword research, ongoing optimization, and management of timeline and budgets.
REPORTING: Create campaign reports to analyze key data and uncover insights and relevant trends (Google Data Studio experience preferred; Google Analytics experience required). Ability to use this data to provide internal teams and clients with recommendations and next steps.
RESEARCH: Must display a deep curiosity for understanding the latest trends in digital marketing tools and best practices, including reading and sharing articles and topics with co-workers and clients.
CREATIVE: Assist with providing executable and innovative campaign ideas and creative suggestions as part of brainstorming sessions for content and advertising development with Vermilion’s creative team.
Traits We Love:
-High intellectual curiosity, drive, determination, accountability, and resourcefulness
-Task-oriented with strong organizational and written/verbal communication skills
-Acute attention to detail
-Self-starter who is able to work both independently and collaboratively in a team environment
-Strong analytical skills and ability to sort through data and find solutions and recommendations
-Ability to multitask; effective time manager, with the ability to prioritize and delegate in a demanding work environment
-Proven leadership experience with demonstrated success building and executing digital marketing programs
-Ability to plan and manage at both strategic and operational levels
-Proven ability to successfully manage and grow a team
-Ability to thrive in a fast-paced, high growth environment
-Obsessive attention to detail and “get it done” attitude
-Metrics-driven mindset with a focus on continuous improvement
-Experience launching websites and large digital initiatives
-Minimum 6 years’ experience supporting and leading digital marketing campaigns and projects (agency experience preferred)
-Strong knowledge of digital marketing tools and general campaign strategies, best practices, and organizational systems
-Working knowledge of all aspects of digital marketing, including SEO, paid search, display, video, email marketing, social media marketing, content marketing and creative development, and analytics and reporting
-Hands-on experience planning, executing, managing, and reporting on campaigns using multiple platforms and tools. Since there are so many tools that can be used to accomplish the same end goals, we’ve tried to group them into our needs at Vermilion.
GOOD: Google Analytics, Google Ads, Facebook/Instagram Ads
BETTER: Google Search Console, SEO Tools (SEMRush, Moz, etc.), Google Data Studio, Experience with email service providers and tools (MailChimp, Constant Contact, etc.)
BEST: Experience with website content management systems, including WordPress and Yoast SEO plugin, redirect plugins, etc.
Experience with conversion tracking setup (Google Tag Manager, Google Optimize)
Experience with ecommerce websites, including Shopify and WordPress Ecommerce plugins (WooCommerce, Big Commerce, etc.)
Experience with Paid Ecommerce, including Google Merchant Center and Google Shopping campaigns
Experience with at least one social media management software tool (e.g. Buffer, HootSuite, Sprout Social, etc.)
Experience with additional ad platforms, including Pinterest Ads, Bing Ads, Twitter Ads, LinkedIn Ads, Amazon, etc.
Experience creating social media content and designs (Canva, Photoshop, etc.)
STUPENDOUS: Got other skills? Let us know!
This is a full-time position in our Boulder, CO office and does not offer a remote working opportunity.
Benefits include health-insurance subsidy, 401K, gym membership, PTO plan, spacious work environment, great colleagues and clients.
Please apply via SmartRecruiters link and include a resume, cover letter, and any links to your portfolio or social media properties. In your cover letter, be real. Share why this role and Vermilion are a fit for your personal goals and passions.
Please provide salary requirements.
No recruiters please.