O’Doul’s New Packaging Is Better Than a Lot of Real Beers


By The Denver Egotist / /

That weird beer for people who don’t want alcohol in their beer just got a can design to legitimize it. Timed with one of the biggest drinking holidays of the year — “Blackout Wednesday” (the Wednesday before Thanksgiving when many college students come home and the party is on) — Anheuser-Busch looked at the redesign as an opportunity for what the company dubs its “responsible drinking” initiative. In select bars across Manhattan, the new, limited-edition O’Doul’s can design by graphic designer Mr. Kiji will be available to set your party straight.


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