Bob’s Your Uncle Turns Bread into Beer to Raise Awareness for Second Harvest


By The Denver Egotist / /

Toronto agency Bob’s Your Uncle has partnered with Second Harvest — the largest food rescue charitable organization in Canada — to create a limited-edition beer made from bread. The resulting beer, called “Been a Slice,” is a new and unexpected way to raise awareness for the charitable organization.  

How does a beer help bring the concept of food rescue to life? By taking bread approaching its best before date and transforming it into a delicious beer. Been a Slice shows that good food that’s unwanted can be repurposed instead of wasted. It’s beer “back from the bread.”


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