By The Denver Egotist / /
Following a credentials-only review, TDA_Boulder has been named advertising agency of record for Summit County ski resort Copper Mountain, owned by POWDR Corp. A budget of $1.5 million will go to TV, print, outdoor, experiential and digital/social advertising, with first work to break prior to opening day, November 16. The incumbent, Wexley School for Girls, Seattle, disbanded this year and did not compete, and the four other review participants are undisclosed.
Copper Mountain Dir. of Sales & Marketing John Monson states, “POWDR is making a major investment in this mountain, with two new chairlifts, three new restaurants, a new mountain coaster and a new and improved rental and retail area. What we need to do now is get the word out. TDA_Boulder knows the mountain lifestyle and how to get, and keep, the attention of those who live it.”