Potatoes Fuel Performance: New Branding Platform for Potato Industry – Via Boulder’s SRG


By Egotist / /

The U.S. potato industry is focusing on real science in a new marketing and advertising campaign that supports the performance-boosting benefits of potatoes by showcasing how adding potatoes to your workout routine or meals can lead to better results for athletes and those who lead active lives.

Online videos promoted on Facebook and Instagram from SRG (Sterling Rice Group), begin airing last week with the new tagline “Potatoes. Real Food. Real Performance.” The stories in the films demonstrate how adding potatoes to your meal can have a positive impact on one’s ability on the soccer field, biking up a mountain, running and other activities.

“The potato undeniably works in the athlete’s favor,” says Blair Richardson, Potatoes USA President/CEO. “The message is clear: If potatoes can fuel elite athletes, they can fuel your active life, too.”

Social image from: @prove_it

Agency Credits:
Agency: SRG
President/CEO: Cindy Judge
Chief Client Service Officer: Ed Rzasa
Managing Director: Laurel Muir
Executive Creative Director: Adam Wohl
Group Account Director: Eric Friedman
Senior Copywriter: Dana Scanlan
Art Director: Kay Borleis
Copywriter: Alexandra Brusovanik
Associate Director, Production: Jessica Morrison
Senior Producer: Bret Berman
Senior Social Strategist: Phil Henderson
Account Manager: Rose Stein

Production Credits:
Production Company: Teton Gravity Research
Producer: Drew Holt
Director: Todd Jones
DP: Josh Taft
Post House: ArsenalCreative
Editor: Bill Marmor


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