Just Take:90 to Let the Anger Pass


By The Denver Egotist / /

A new campaign designed to reduce acts of aggressiveness and impulsive violence in everyday life is garnering attention today. A creative team at Grey London stumbled on the fact that it takes 90 seconds for the chemicals associated with anger to flush out of your system. Give it that long before you react and perhaps cooler heads will prevail. The 90-second spot tells this story, along with a print ad that takes about 90 seconds to read. Nice work. 



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