American Animal Hospital Association | Marketing Manager
Marketing
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Description
The American Animal Hospital Association (AAHA), a nonprofit organization that accredits companion animal veterinary hospitals in the US and Canada, is seeking a Marketing Manager to help develop, implement, and evaluate marketing strategies and tactics with AAHA’s Publishing team. At AAHA, we have high standards—for our members and for ourselves. Our team embodies a people-first, team-centric approach to doing business. We are dedicated to making a difference for veterinary professionals, their patients, and their clients.
We’re looking for someone with outstanding marketing, communication, interpersonal, and project management skills. Your key responsibilities include the following:
• Developing and implementing marketing strategies, processes, timelines, tactics, and budgets
• Growing the audience for AAHA Publishing products by creating campaigns to increase the number of new, unique nonmember customers and increase overall sales
• Developing, implementing, and tracking effective print, email, and digital campaigns
• Working with Publishing team to provide data-driven research and report information about trends in the profession and in publishing, audience, and the competitive landscape
• Managing AAHA Publishing presence at tradeshows, including any booths, graphics, inventory, onsite sales, point-of-sale system, and training
• Taking the lead in developing our annual catalog, providing engaging content marketing through various AAHA communications channels, writing press releases and tip sheets, developing robust relationships with authors to provide strong and creative support for their Publishing products, and more
We look for enthusiasm, passion, and a positive attitude. Your qualifications include:
• Bachelor's degree in marketing, communications, or related field
• 3–5 years of demonstrated success in marketing books and/or products
• Prefer experience in the field of publishing, as well as in-depth understanding of publishing-specific marketing strategies, but not strictly necessary
• Ability to understand and analyze numeric information
• Knowledge of digital marketing and strategy, as well as experience working in HTML, content management systems, and general software
• Ability to meet multiple deadlines
We do ask that you to spend your working hours at our office in Lakewood, Colorado, where we offer:
• Competitive health benefits
• Eligibility for 401(k) with company match
• Access to FSA
• Sick leave and PTO
• A flexible work schedule
• Bring your dog (or well-behaved pet) to work
• Staff wellness activities
• Casual dress code
• Team social events
• Talk to our team to find out more!
