U.S. Center for SafeSport | Director of Marketing
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The U.S. Center for SafeSport is a non-profit organization focused on ending all forms of abuse in sport. We endeavor to make athlete well-being the centerpiece of the nation’s sports culture through abuse prevention, education, and accountability.
The Director of Marketing is a key contributor at the U.S. Center for SafeSport, leading the development and execution of an integrated marketing strategy, conception and delivery of marketing plans, and the expression of the Center’s core values across channels, key audiences and stakeholders to support the Center’s goals and those of the CEO.
The Director will work with the team’s communications, design, editorial and video content specialists to support the Center’s mission, the Center subject matter experts’ work in providing high quality education and outreach, policy and compliance resources within the Olympic and Paralympic Movement and in support of the Center’s strategic content and training partners.
DUTIES & RESPONSIBILITIES
In concert with the Vice President, Marketing, Communications and Strategic Partnerships, serves as a key contributor to execute department commitments to the Center’s strategic plan to drive stakeholder confidence, improve brand awareness, create new program support, and drive education, outreach and training goals
Create an environment for continuous improvement and process in the on-time production of compelling branded resources, and campaigns.
Lead the development, implementation and management of marketing plans and measurement of annual goals, ROI and other metrics
Leads the core marketing team responsible for brand management, digital and graphic design and creative production management. Leverage the team’s work in digital content for optimized user experience, engagement, and desired impact.
Develop annual marketing program support plans strengthening the Center’s subject matter experts’ key projects/launches. Advises on improved digital distribution, and increased visibility for educational outreach, training and audit & compliance, response & resolution process and resources
Lead digital agency relationship matrices with Marketing and Communications leadership and specialist team members to execute resource-efficient media campaign spend for shared, paid, Google nonprofit ads, organic search for desired audience outcomes and behaviors. Leads and informs paid media channel choices
Partner with the Senior Director of Communications and Media Relations to develop resources for dynamic content channels and messaging in the press providing
Improve and enhance the Center’s online brand presence and user experience guiding digital design, content and video integration and page optimization for improved website engagement. Provide ongoing measurement, analysis and reporting of digital marketing program analytics and KPIs
Oversee marketing support for the Center’s external education, marketing and distribution partnerships through the development of modular, short-form educational digital assets, social media campaign support, newsletters and editorial calendar coordination
Administers oversight for sub-department marketing budget planning and spending accountabilities. Oversee vendor delivery for marketing needs within budget.
Partner with key internal stakeholders to provide marketing counsel as required.
Monitors brand usage across the Movement and with third party sponsors and partners
Bachelor’s degree from an accredited university in marketing, advertising, public relations or related field.
10 years of experience in brand marketing and digital marketing campaign management.
5 years of supervisory experience
Proven ability to create, execute and measure integrated marketing plans, KPIs and ROI
Experience working in a fast-paced environment, managing highly complex or subject sensitive material
Numerate and detail-oriented, and able to manage own tasks and schedule. Promotes a culture of high performance and continuous improvement that values learning and a commitment to quality.
Extensive experience using Google Analytics with strong analytical skills and data-driven thinking.
Working knowledge of Word, Excel, PowerPoint, WordPress, Adobe Acrobat and basic HTML.
Experience with creative production software, and project management in a fast-paced environment
Experience in deploying social media graphic and video assets to help the Center manage a phased entry
Excellent interpersonal skills, combining the ability to build effective networks of relations with media agencies partners with an ability to establish clear objectives and priorities as well as management of expectations in a matrix environment
Excellent attention to detail
Experience meeting demands across multiple and diverse stakeholders or departments
High-energy leader, self-starter, articulate, confident, decisive, and enthusiastic
Other duties as assigned.
Master’s degree in related field
Experience in mission-driven organization a plus
Experience in a matrix organizational role
WORK REQUIREMENTS & ENVIRONMENT
Standard office equipment
Office environment in multi-story building on multi-building site
Proficient in MS Office, business, graphic and video software
Some night and weekend work hours
Some overnight travel required
Denver, CO Preferred; or a location deemed suitable by the Center (e.g., near major airport).
This is a full-time, exempt position. The salary range for the position is $100,000 – 120,000 and will be commensurate with background and experience.
Benefits include PTO for vacation, sick and holidays; 6 weeks paid parental leave after 6 months of service; medical, vision and dental insurance options; employer paid life and disability policies; 401k with 5% savings match.