The Pro's Closet | Digital Marketing Graphic Designer
Digital Marketing
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Description
ABOUT THE JOB:
We are looking for a Digital Marketing Graphic Designer with strong digital direct to consumer (DTC) and direct response design experience to join our Marketing team to extend and ideate designs for The Pro’s Closet. You will be responsible for executing design projects for ongoing brand, content, and marketing needs, and working with the design team to elevate the look and feel of the brand across multiple audience touchpoints.
You will have the opportunity to work with our Creative Director and Senior Designer to bring our design language to life, from collaborative brainstorming all the way to production files. To be successful in this role, you’re someone that thrives in an environment of dynamic deliverables while remaining faithful to brand identity and tone. You balance creativity with a strong fidelity to deadlines, details, and delivering the best product possible. If you are looking for a team where you have fun brainstorming, collaborating, and working with rad creatives, apply today!
WHAT YOU’LL DO:
- Work closely with the Directors of CRM/LTV and Performance Marketing on key consumer facing marketing initiatives and flows
- Manage and design email campaign creative with the CRM/LTV team
- Contribute to promotional and campaign ideation and strategy
- Design performance marketing campaign creative e.g., paid social advertising, display, site takeovers
- Extend and maintain our unique visual language that aligns with the larger identity and mission of the brand
- Lead internal projects and translate them from conceptual and strategic ideas into design directions
- Generate and deliver strong designs under the supervision of the Senior Designer and Creative Director
- Present and explain work thoughtfully to marketing and other internal partners
- Work closely with the content team to aid in producing industry-leading content
- Prepare approved creative for publishing and print distribution
- Manage Shopify admin and CMS, as well as email marketing platform layouts and extensions
- Collaborate with our external partners on performance marketing and paid social media
- Evolve and constantly improve creative processes and workflows
ABOUT YOU:
- 2+ years of proven design experience at an agency, design studio, or brand
- You have an exceptional portfolio that shows strong typography, layout, and visual skills - must submit a portfolio during the application process that includes work examples representing your DTC + Direct Response experience
- You are a marketing-oriented designer with DTC + Direct Response experience and are passionate about customer relationships - must submit cover letter speaking to your CRM/Direct Response design experience e.g., triggered email flow design, promotional email campaigns, paid social advertising
- You are a marketing professional at heart with customer facing e-comm design experience
- Advanced knowledge of Adobe Creative Suite - Figma experience is a bonus
- You have iterative experience with A/B testing creative
- You are a conceptual thinker grounded in strategy with allegiance to brand directives
- Classic design training with enthusiasm for contemporary design trends
- You are flexible and have the ability to pivot between conceptual creative work and production design
- Ability to meet deadlines, multi-task, and confidently make decisions
- Enthusiastic about the outdoor/cycling industry, the people it attracts, and all the gear!
- TPC requires employees to be fully vaccinated for COVID-19 for in person work and company events as required by your role, unless you qualify for an exemption allowable under the law
THE PERKS OF WORKING AT TPC:
- Salary Range: $55-65k/annually, depending on experience
- 3 weeks paid vacation, 6 paid holidays, 3 floating holidays, and a paid day off on your birthday
- 100% medical, dental, vision benefits, with a 60% dependent contribution
- Company paid disability and life insurance
- 401k with generous company matching
- Stock options: we’re all owners!
- A fun, relaxed, and flexible work environment
- WFH Flexible: Some of the team is remote, but office in Louisville has flex space
- Weekly all-hands company meeting keeps you engaged and connected to the business and your team members
- A culture of transparency with regular updates on company performance
- Group rides and amazing industry discounts
This position may be performed remotely in AR, AZ, CA, CO, FL, IL, IA, MD, MT, NC, NJ, NM, NV, OR, PA, SC, TX, UT, VT, VA, WA
