The Pro's Closet Inc. | Content Marketing Manager
Marketing
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Description
COMPANY OVERVIEW
The Pro’s Closet Inc. (TPC) is the world’s largest retailer of previously-owned bikes and cycling gear. We purchase bikes and components from manufacturers, retailers, and individuals and work alongside bike shops to help customers trade in their old bikes for a new one. What sets us apart from our competition is the care we put into our bikes before sale. Our team of professional mechanics clean, inspect, and tune dozens of bikes every day, ensuring our customers have the best experience when buying a bike from us.
Founded in 2007 by Nick Martin, a former professional mountain biker, The Pro’s Closet Inc. is now a 50 + person company headquartered in the cycling hub of Boulder, CO. Our office is a casual, yet fast-paced environment where t-shirts are the norm and dogs roam free. We love bikes, and offer weekly staff lunch rides, additional vacation days for participating in our wellness program, and liberal employee discounts. With generous benefits, casual work environment, and opportunities for growth, this is a great time to join our team.
POSITION SUMMARY
The Pro’s Closet is looking for a Content Marketing Manager who can develop and execute a content strategy that brings our brand to life. They will be the chief storytelling architect responsible for amplifying The Pro’s Closet voice as we connect with our existing customers and attract new ones. This position will work closely with the marketing, sales, media and merchandising teams to curate and deliver unique and engaging content experiences. The ideal candidate has a strong understanding of the cycling industry, current trends, and considers themselves a cyclist, and sometimes a “bike nerd.”
PRIMARY RESPONSIBILITIES
Develop and execute a content strategy that tells our story and brings our brand to life across our new website, marketing assets, and social channels
Stay up to date with cycling industry trends and events
Craft content strategies and experiences that engage our different customer groups throughout our channels
Collaborate cross functionally to determine annual content strategy and plan based on core marketing and sales objectives, trends, themes and key audience needs
Create ongoing analysis around reach, engagement, demand - documenting successes and misses and providing executive level reporting
Hire and manage external teams for content production, including writing, and video production.
Participate in the constant improvement of the marketing process and workflows
QUALIFICATIONS
3-5 years experience in content or brand marketing, ideally in the cycling industry
Deep knowledge of the cycling industry, both road and mountain, and up to date on the current consumer and industry trends.
Display a strong marketing sense, with proven ability to deliver high-quality, engaging, on-brand and impactful content marketing strategy and assets that drive business outcomes
Broad understanding of SEO and digital media, social channels and content, and familiarity with graphics, illustration, video, blog and website production, vendors and tools
Experience managing a team of in-house and freelance content contributors
Track record of managing a balanced department budget
A strong portfolio showcasing a proven blend of editorial and storytelling skills, including short-form (copywriting) and long-form (thought leadership articles and blog posts)
Mature copy editing skills; experience with Chicago Manual of Style or AP
Strong organizational skills with a high attention to detail
Positive attitude and willingness to work in a friendly team environment
COMPENSATION / BENEFITS
The Pro’s Closet Inc. offers a generous compensation/benefits package that includes 2 weeks paid time off, health and life insurance, employee stock options, 6 paid holidays, and paid birthday. Employees can earn an additional 4 paid days off for participating in our wellness program.
The Pro’s Closet is an Equal Employment Opportunity (EEO) employer and welcome all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, veteran status, genetic data, or religion or other legally protected status.
