soona | Content Marketer
Marketing
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Description
ABOUT THE CONTENT MARKETER ROLE:
The performance marketing manager role is a great opportunity to get in early at a quickly growing startup. are you a go-getter? love to write? crazy organized? love finding new ways to tell engaging stories?
this role will have the opportunity to own the creation and direction of content marketing initiatives across multiple platforms and formats with the ultimate goal of these efforts is to increase website traffic and drive engagement, qualified lead generation, customer retention, and other positive client-related outcomes.
soona makes it possible for brands to create professional photo and video starting at $39. our studio stores give customers a playground for creating their content and our anytime platform makes it possible for any product company in the US to experience a remote shoot. we are creating a fast casual content revolution!
AN IDEAL CANDIDATE CAN:
write and manage publication & production of multiple pieces of content each week (blogs articles, emails, vlogs, or premium content).
interview internal subject matter experts for content
manage company email marketing efforts, including newsletters, automated workflows, and so on
own analytics and reporting for content marketing efforts
social media for community engagement and long-term content promotion
create landing pages and conversion opportunities for lead generation search engine optimization (SEO) efforts for website and content
make general website updates and enhancements, e.g. new pages and calls-to-action placement
HAS EXPERIENCE IN:
B.A. in journalism, marketing, English or equivalent
marketing and or publishing
content scheduling tools
responding to unhappy customers on social
developing templates for fast content generation
leading with a customer first mentality
new technology tools and usage of those tools within blogs and social media outreach.
project management to manage editorial schedules
telling a story using words, images, or audio, and an understanding of how to create content that draws an audience