Sashco | Marketing Programs Associate
Marketing
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Description
Summary: The Marketing Programs Associate is responsible for developing, driving, and managing various end-user programs and supporting digital engagement, along with channel marketing initiatives. They will work collaboratively with the Marketing Manager, Media Manager, and other key members of the commercial team to execute and monitor end-user marketing campaigns and associated processes. They need to have an eye for detail, be a self-starter who requires minimal direction, and have a high standard for quality.
Core Competencies: Project and program management and driving, strategic thinking, organization with details management, data analysis, naturally curious with a desire to solve problems, process design and analysis, strong interpersonal and written communication skills
Operational Responsibilities:
•Execute multi-channel, long-term end-user marketing campaigns and program with an eye towards improvement and growth of the same
•Develop, implement, and execute processes for improving effectiveness and efficiency of sales and end-user marketing programs, collaborating with systems experts to drive work forward
•Develop an understanding of brand technology, industry trends, competitive environment, and market segmentation to inform programs and messaging that delivers against Sashco’s premium positioning in the market.
•Collaborate on metrics that define health and success of end-user programs
•Track, measure and report data on marketing end-user programs
•Understand end-user perspective to ensure it is incorporated into marketing campaign and systems design, resulting in a positive user experience and always-improving conversion
•Manage projects from start to finish, mapping out steps with stakeholders from multiple teams, deliverables and deadlines and driving to a quality work product and on-time completion
Additional responsibilities may include:
•Input into innovation funnel
•Input into new brand development and positioning
•Input into consumer / end user insights work
Technical Qualifications:
•Proficient with Microsoft Suite
•Salesforce CRM experience a plus
•Salesforce Marketing Cloud experience a plus
•Familiarity with social media management a plus
Personal Qualities:
•Ability to strategically focus, prioritize, and spend time and resources on activities that have the greatest impact on desired metrics
•Has a finger on the pulse of what’s happening in the segment with a hunger for learning
•Strong interpersonal relations skills
•Strong listening, critical thinking, strategic decision making, and problem-solving skills.
•Ability to maintain confidentiality in all aspects of the job
•Ability to manage multiple tasks and priorities with frequent interruptions
•Ability to work effectively and efficiently with internal customers and company personnel with diverse backgrounds and abilities
•Ability to communicate effectively with all levels of personnel, community members, and company leadership with tact, consideration, and respect
Bonus Points if:
•You have contagious enthusiasm that makes others around you light up when you enter the room
•You are obsessed with improving your personal skills, learning every day, and embracing new technology
•You love feedback and are a major team player
•You have an entrepreneurial spirit, and therefore treat the position as if it were your own company
•You’re awesome. And because you’re awesome, we absolutely want you to be a part of the team at Sashco.
Required Education and/or Work Experience
•Associates Degree in marketing and a minimum 3-5 years’ experience building and executing marketing campaigns; or 6+ years relevant experience
•Proficiency with Microsoft Office
•Experience managing marketing programs and processes to improve operations.
This position description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the position. Additional responsibilities may be added as needed. Sashco adheres to applicable labor laws and will make reasonable accommodations to comply with these laws.
