Regional Transportation District (RTD) | Specialist, Marketing Communications
Marketing
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Description
At Regional Transportation District (RTD), We make lives better through connections!
When you join RTD, you will be among dedicated employees exhibiting RTD's values of passion, respect, diversity, trustworthiness, collaboration, and ownership. RTD is committed to an inclusive and diverse workplace. As part of our diversity value statement, we encourage our employees to honor diversity in thought, people, and experience. Come join RTD on this great journey to be the trusted leader in mobility, delivering excellence and value to our customers and community.
RTD Employee Benefits: www.rtd-denver.com/careers/benefits
(RTD Represented Employee Benefits: Please refer to the Labor Agreement included in the above link for details.)
This position develops and executes strategic marketing initiatives for the agency and its programs to ensure consistent marketplace brand and program awareness as well as market penetration across all media and serves as a primary client liaison and advisor.
SALARY RANGE: Min: $60,135 Max: $100,225
DUTIES & RESPONSIBILITIES:
ESSENTIAL:
Develops and implements marketing and promotional plans for services and programs in print and on the web and identifies opportunities for ongoing project enhancements.
Establishes project parameters, components, and schedules and manages all components of the project lifecycle, including timelines and budget considerations.
Serves as point of contact and project consultant for assigned clients and programs.
Defines and executes project parameters, writes strong copy for programmatic initiatives, and develops pre- and post-project analysis and follow up to gauge results and guide efforts (ROI) against desired outcomes.
Develops, concepts, and writes original copy for advertising and promotional pieces, and translates across all media, including web, e-subscription services, and social media.
Acts as primary media and vendor contact for purchase of advertising space, air time and services.
OTHER:
All job-related duties as assigned.
QUALIFICATIONS:
Bachelor's Degree in Marketing, Communications, Advertising, or a related field.
A minimum of five years of experience as a marketing project coordinator, project consultant, or account representative in a fast-paced creative or marketing agency, studio, or in-house setting.
A minimum of five years of experience in client relations, with exceptional customer service skills.
A minimum of five years of experience developing marketing plans and strategies and writing creative, promotional, or advertising copy across media.
Proficiency in multimedia marketing tools including Web, web-based tools, social media, integration of interactive media into marketing plans, project research and analysis.
Proficiency with Microsoft Office Suite.
Ability to communicate effectively, orally and in writing.
Sound judgment.
Ability to manage time and workload effectively, which includes planning, organizing, and prioritizing
with attention to detail.
OR
An equivalent combination of education, experience, knowledge, skills, abilities.
WORKING ENVIRONMENT AND PHYSICAL REQUIREMENTS
The work environment and physical demands described here are representative of those required by an employee to perform the essential functions of this job with or without reasonable accommodations.
The work environment is a typical office environment with minimal exposure to excessive noise or adverse environmental issues.
