Johns Manville | Sr. Digital Marketing Specialist

Digital Marketing


This job post has expired

Type Of Work:
Full-Time
Location:
Denver
Company URL:
Date Posted:
June 7, 2019


Description

Senior Digital Marketing Specialist

Do you have a background and passion around integrated marketing and analytical details? Does technology excite you? If you love technology, are excited to work with customers and seek opportunities to contribute to our team we would like to hear from you. As the Senior Digital Marketing Specialist, you will be responsible for leveraging digital and customer analytics and industry best practices to drive growth at Johns Manville. The Senior Digital Marketing Specialist will provide reporting, conduct analyses, gather detailed requirements, make recommendations, thoroughly test and implement best practices to optimize the customer's journey across throughout our integrated campaigns and all related technology channels that touch JM HVAC, Mechanical, and Industrial Customers.

Responsibilities:

-Proactively expand working knowledge of leading technology tools for to drive digital engagement through integrated marketing campaigns
-Gather and translate business requirements, utilize prototypes, test and deploy solutions across the digital platform
-Website optimization through SEO, voice of the customer and analytics tools
-Manage day-to-day operations of all marketing automation activities including email, landing pages and marketing website templates
-Additional responsibilities assigned based upon projects and priorities

Qualifications:

-Bachelor degree or 8 years of professional work experience in lieu of a degree plus the requirements below.
-4+ years of experience in a digital marketing role
-Experience with web analytics, marketing automation, CMS and CRMs
-Quantitative analysis skills
-Ability to manage multiple work-streams simultaneously
-Digital marketing agency experience a plus but not mandatory
-Travel up to 20% of time

-Preferred Qualifications:

-Formal training in marketing or digital platforms
-Working knowledge of Google Analytics or other 3rd party analytics solutions
-Experience with marketing automation solutions (Pardot preferred)
-Basic understanding of CRM solutions (Salesforce.com preferred)
-Solid knowledge of applications that include Adobe CQ or equivalent, HTML5, CSS or other programming methods
-Team player with excellent relationship building skills

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