ClearChoice Dental Implants | Content Marketing Manager


Type Of Work:
Greenwood Village
Date Posted:
March 24, 2021


Company Overview

ClearChoice Dental Implant Centers are a national network of dental implant centers founded in 2005 to provide innovative dental implant care to patients across the United States. ClearChoice has experienced strong growth over the years and today is a leader in the United States in providing dental implant treatments.  Driven by a collective desire to improve the lives of  prospective patients, ClearChoice helps people reclaim their health, smile and confidence. Beyond restoring teeth, this is about people getting their lives back.  This mission-focused work has enabled the Clearchoice network to achieve four straight years of double-digit  growth, yet we’ve only reached a small portion of the population who could benefit from ClearChoice services.  ClearChoice Management Services, LLC (CCMS) provides administrative practice management services to the ClearChoice network.  

We are searching for individuals who can help us continue pursuing our goal of reaching prospective patients and helping to transform their lives.   When you join ClearChoice, you are joining a team of individuals with passion, conviction, and integrity whose mission is to be the Platform of Hope for those in need of our services. Come help us write the next chapter of our story!

As a key member of the Brand Team within Marketing, you will apply a combination of creative and
strategic thinking, content strategy development and planning, thought leadership and innovation,
understanding how to cater to the audience based on the funnel (from acquisition to nurture), expertise
in content development and distribution best practices, and exceptional writing abilities to the following
Content Strategy, Creation, and Distribution: (70% of role)
● Drive business impact by leading the development and management of a content strategy and
distribution system to maximize performance and conversion for paid, owned and earned
media channels
● Identify new content opportunities and create high performing content that leverage key
consumer insights, customer journey application, channel best practices, content audit, and
content gap analysis
● Manage a content pipeline and forecast through the analysis and evaluation of programs and
strategies to determine current and future performance and effectiveness
● Develop and lead new approach in developing more scalable and integrated content for a
variety of channels and funnel-building objectives

● Lead and manage all aspects of program execution: content ideation; content creation;
copywriting; proofreading and editing for a range of content, including but not limited to,
online and offline channels, claims, print collateral, and customer care/sales talking points with
consideration for accompanying design assets
● Drive new leads through website SEO content strategy, creation and evaluation to capture
organic growth
● Conduct research, tracking industry trends and identifying best-in-class content examples to
inspire and drive incremental business growth
● Apply an analytical and performance mindset in the development and evaluation of content to
deliver measurable results in demand generation and pipeline creation
● Collaborate with channel managers as well as creative agency partner/freelancers in providing
high-quality content, including management and evaluation
● Collaborate with internal creative services to develop and manage content, compliance and
brand standards
● Manage internal content development and review process to stay on deadline
Reputation and Communications Support: (30% of role)
● Support online reputation management by executing an organic social media strategy across
multiple sites, including: creating and scheduling posts; monitoring activity; and responding to
social comments and online reviews as appropriate in a brand-consistent manner
● Report on social KPIs, and make recommendations based on target audience demographics and
● Support “earned” media (PR, social, blogs, influencer, reviews, etc.) content development in a
measurable way that drives business impact
● Develop content for internal and external audiences, including staff communications and B2B
● Work closely with Brand and Legal to maintain a positive reputation across all social channels
● Collaborate with Brand, Digital, and Web teams on overall strategy and content for ongoing
SEO gains
Required Experience
● Serve as an expert resource for brand voice
● Ability to write assignment briefs that guide internal projects and external resources in creating
successful content
● Ability to manage a diverse set of tasks, prioritize workload, and deliver results against deadlines
in a fast-paced environment -- strong project management
● Experience developing and/or managing a content strategy and content distribution system
● Experience developing and managing content-related project plans
● Experience copywriting for a wide variety of online and offline channels, with emphasis an
digital formats
Writing samples and a writing test will be required as part of the interview process.
Required Qualifications:

● Bachelor’s degree in marketing, communications, journalism or related field (or equivalent
● Minimum of 4-6 years in copywriting, marketing content development, and/or brand messaging
for consumer audiences (or a combination of B2C and B2B audiences)
● Exceptional copywriting, proofreading, and editing skills are a must
● Attention to detail is critical
● Excellent organizational skills
● Strong communication and collaboration skills
● Self-starter who can work independently and collaborate in a team environment
Preferred Qualifications:
● Copywriting for healthcare-related businesses
● Experience working in a performance marketing or data-driven environment
● Knowledge of HIPAA

Compensation and Benefits:

$70,000- $90,000 base compensation DOE

In addition to your base compensation, depending on position, you may be eligible for a quarterly or annual bonus (potential bonuses are merit based). Medical Insurance Coverage, Dental Insurance Coverage, Vision Insurance Coverage, Retirement Plan (401K) options are provided as an additional benefit of employment with ClearChoice.


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