Cactus | Programmatic and Search Buyer


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Type Of Work:
Date Posted:
October 18, 2021


At Cactus, we’re not really the bragging type – we like to let our work do the talking. But, we love to brag about our in-house media group. Lately this team has been on a roll, growing rapidly in both sophistication and in size, and we’re continuing to add new in-house offerings and take on new client partners. We’re looking for a Programmatic and Search Buyer to join our crew and help us take our digital media offering to the next level. This is a full-time position that we are looking to fill immediately.

Our Media team is structured around Client-Leads, overseeing all media planning and buying activities for their specific book of business, and working closely with our Subject Matter Expert teams to develop recommendations, implement, optimize and report on media performance. This role fits into that Subject Matter Expert category – with a focus on developing and executing audience-centric programmatic and search campaigns in-platform, managing budgets and tracking KPIs, all with the goal of driving returns for our clients and improving our execution. The ideal candidate for this role will have a strong passion for programmatic media and paid search as it relates to analysis and driving performance.

Salary: $65,000 – $75,000

This is a full time remote position

Job Roles
Include, but are not limited to:

Buying and optimization of programmatic media directly within our DSPs (focused on The Trade Desk, but occasionally other technologies)

Actively working in Google and Bing Ads on paid search and YouTube campaigns

Socialize and document campaign structure, optimizations, and learnings
Manage budget and pacing across campaigns to ensure business objectives are met and media delivers consistent returns for clients

Implement and build on best practices for bidding, budget management, ad operations and reporting

Analyze performance data to recommend optimization plans; analyze and compile weekly/monthly/quarterly data to find relevant insights to tell overarching stories

Develop testing roadmap in collaboration with internal and external partners

Research and recommend program optimizations; based on knowledge of platform-specific capabilities, site analytics, and media opportunities

Cultivation and management of DSP vendor relationships and inventory partners

Required Education and Experience:

BA or BS from accredited college or university

2-3 years of experience with programmatic and search buying and working experience utilizing DSPs, ad servers, and search platforms

Experience with The Trade Desk is preferred, but DV 360 or other DSP experience will be considered

Familiarity with Search Ads 360 is preferred, but not required

Proven track record of successfully managing complex client campaigns and relationships against performance metrics

Skilled in Excel, specifically with Pivot Tables and data analysis; Keynote a plus

Working knowledge of Google Campaign Manager and Floodlight tags

Google certifications a plus

Must be a self-starter with initiative and have a positive, proactive attitude

Comfortable working within large sets of data and numbers in conjunction with our digital media analyst

Key attributes include the ability to work under pressure and assimilate large quantities of information quickly, while maintaining attention to detail

Proactive and capable of operating independently

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