Backbone Media | Social Media Strategist


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Type Of Work:
Denver, CO or Carbondale, CO
Date Posted:
August 8, 2019


Backbone is looking for an experienced and creative Social Media Strategist to join our growing team. The Strategist will be responsible for developing and executing social media plans to increase clients’ online presence and improve their marketing and sales.

Roles and Responsibilities
• Develop client social media strategy
• Execute client social media presence
• Define and track social media KPI’s
• Manage and oversee client social media content
• Curate and/or create social media content
• Stay up to date with latest social media best practices and technologies
• Work with and manage content creators and influencers
• Collaborate with PR and media teams
• Track and analyze SEO in order to provide effective solutions for content optimization

Requirements and Qualifications
• Bachelor’s Degree
• Minimum two years of experience as a Social Media Strategist or similar role
• Excellent knowledge of Instagram, Facebook, Twitter, LinkedIn, Pinterest and other leading social media platforms
• Experience with social media management platforms such as Hootsuite, Sprout, Spredfast, etc.
• Experience with social media tracking and reporting
• Practical knowledge of SEO, GA and web traffic metrics
• Experience with audience and buyer persona research
• Strong design aesthetic
• Familiarity with web design
• Account management and/or client services experience
• Strong writing skills
• Entrepreneurial spirit and drive to overdeliver for clients
• A sense of humor

About Backbone Media
Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 20 years, Backbone has worked with category-leading gear, apparel and technology brands, as well as tourism destinations around the world. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside magazine’s “Best Places to Work” list.

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