Alterra Mountain Company | Digital Product Specialist
Digital Marketing
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Description
Alterra Mountain Company (the Company) is a family of 14 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The Ikon Pass connects the most iconic mountains across North America, Australia, New Zealand, Japan and Chile, delivering authentic, memorable snow adventures. The Company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses.
Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure.
Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada.
Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone.
POSITION SUMMARY
The Digital Product Specialist will be responsible for scheduling, implementing and completing time-sensitive website updates using multiple content management and project tracking systems. The Specialist will support the maintenance and management of all Alterra Mountain Company’s digital properties and experiences with a focus on customer experience, business need assessment, site, user and marketplace strategy, and analysis during the customer's consideration and purchase phases.
ESSENTIAL DUTIES
-Project management of multiple work streams and prioritization across multiple destination websites
-Assist in User Acceptance Testing (UAT)
-Assist with prioritization and organization of mass-update projects for Alterra destinations, including SEO, ADA, and playbook-compliance tasks
-Ensure adherence to brand standards for all digital content and assets
-Assist with updating website content as needed and as prioritized by the digital marketing team
EDUCATION & EXPERIENCE REQUIREMENTS
EDUCATION
-College degree in computer science, marketing, communication or analytics preferred
EXPERIENCE
-2-5 years’ experience using a CMS to create/update website content; Sitecore and WordPress experience preferred
-2-5 years’ experience with project management in marketing or eCommerce
-2-5 years’ experience viewing and analyzing web analytics and performance
-Experience explaining technical concepts to non-technical internal stakeholders
-Familiarity with A/B testing
-Highly organized, analytical, detail and action oriented
-Acute listening skills
-Good written and oral communication skills
-Honors commitments through the delivery of timely and high-quality results
-Excellent presentation skills
-Excellent understanding of consumer digital behavior and consumer research
-Change leader – questions existing paradigms
-Interest and passion for technology
