Kindred Wolf | Junior Marketing Specialist
Marketing
This job post has expired
Description
Who we are: We’re an agile advertising agency currently working on brands affiliated with our parent company, WVC Holdings. We offer everything from branding, print/digital collateral, and integrated marketing campaigns, to market research for new products, and more.
Who you are: You’re a trustworthy, tech savvy self-starter, entering the world of marketing and advertising. You have an unwavering attention to detail and an exceptional sense of professionalism in your writing. You have great organization, time management skills and accountability. You enjoy engaging on social media and know the difference between getting lost in the scroll on your personal account (don’t we all) and actively seeking out opportunities for a brand. You’re excited to be part of the voice of the brand and making personal connections with people online.
What we need from you: We need someone to assist our Marketing Manager with all things media outreach and social for our CBD and health and wellness brands. This will include:
• Identify earned media opportunities in the health and wellness space
• Researching prospective collaborations and validating them as opportunities
• Outreach to validated list, managing on-going conversations, packaging sample boxes, managing media kits, etc.
• Develop corporate or product positioning strategies and media kits for specific media outlets
• Assist in planning photo and editorial opportunities for use in the media and develop editorial ideas to fit a publication’s or broadcast medium’s special promotions
• Researching prospective influencers and validating them as opportunities
• Outreach to validated list of influencers, managing on-going conversations, packaging influencer sample boxes, managing influencer media kits, etc.
• Communicate with industry professionals and influencers via social media to create a strong network
• Organically engaging with the brand audience, reacting to comments, adding to the
conversation where people are talking about hemp/CBD
• As needed: Assistance with content for social media pages.
• Work with the Marketing Manager to develop, implement and manage our social media
strategy, and define and measure KPIs
• Stay up to date with latest social media best practices and technologies
• Monitor SEO and user engagement and suggest content optimization
• Adhere to industry rules and regulations
• Create presentations and reports and present to team
What your week looks like: You’ll split your time between Media Outreach and Social Media & Influencer Outreach. Initially, 15 hours per week on media outreach and 5 hours per week on social media. We will require laser focus on these tasks, however the position has the opportunity to grow outside of this role down the line.
Media Outreach (10 – 15 hours per week)
• Researching and cultivating relationships with writers for publications that align with the
brand
• Packaging sample boxes with handwritten notes
• Ability to track, maintain and follow up with contacts at volume
• Coordinate prospective articles to be written about the brand/products
• The emphasis will be placed on earned media outreach, however some time may be spent on paid media coordination as well
Social Media and Influencer Management (5 – 10 hours per week)
• Note: This outreach process is very similar to Media Outreach, but with Influencers on
social media. Initial channel will be via Instagram.
• Researching and cultivating relationships with influencers that align with the brand
• Packaging sample boxes with handwritten notes
• Ability to track, maintain and follow up with contacts at volume
• Encourage and coordinate prospective engagements (with gifted product)
• The emphasis will be placed on obtaining free engagements, however some time may
be spent on paid engagements as well
• Some time may be spent on creating / coordinating organic social media content
Qualifications:
• 0-2 years of experience in marketing or similar role
• Exceptional communication skills
• Unwavering attention to detail
• Sense of professionalism in your writing
• Strong organization, time management, and accountability
• Excellent multitasking skills
• Critical thinker and problem-solving skills
• BA or BS degree in Marketing, Communications or relevant field preferred
Bonus points if you have:
• Knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices
• Good understanding of social media KPIs
• Understanding of SEO and web traffic metrics
• Familiarity with web design and publishing
Job Type: Part Time, with opportunity for growth
Work Location: Downtown Denver
Compensation: Paid hourly
Salary: $15/hour
