Bonfire Collective | Senior Brand Manager
Brand Strategy
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Description
About Bonfire Collective:
Bonfire Collective partners with outdoor brands to help them reimagine the future, build movements, and grow explosively. Our team of brand and story experts develop visionary insights, strategies, content, and marketing campaigns that guide and inspire.
We work exclusively with mission-based and forward-thinking organizations that are positively impacting the future of recreation and conservation. Our clients include national non-profits like the American Mountain Guides Association and the American Institute for Avalanche Research and Education, as well as outdoor brands who are shifting industry paradigms, like Ibex, Alpenglow Expeditions, and Rocky Talkie. We also work with guide services, ski areas, conservation organizations, and other adventure- and experience-driven brands.
Our little team is rock solid. We:
Play hard. We recharge our creativity by skiing volcanoes, scaling desert towers, and going on long mountain runs.
Work hard. We relentlessly innovate, execute, and make life better for our clients.
Care hard. Personally and as a team, we volunteer with conservation nonprofits. We also give to environmental causes as a 1% for the Planet member business.
Summary of Position:
Bonfire Collective is looking for a Senior Brand Manager to join our team for about 20-25 hours/week to start.The Brand Manager will be running a key account in the outdoor apparel industry, collaborating and working with a brand team consisting of creatives, media, and strategy. It is imperative that the Brand Manager have expertise managing complex accounts and teams; additional expertise/experience in business turnaround is ideal.
You might be our dream candidate if…
The outdoors is in your DNA
You have expertise developing brand strategies
You are an executional genius
You think proactively on both macro and micro levels
You’re excited about managing and growing complex brands
You have expertise in the outdoor market, or even better, in DTC outdoor apparel
If those ring true to you, we welcome your application.
Reports To:
Director of Strategy
Expected Duties Include…
Brand Management & Strategy
Develop a deep understanding of clients DTC, ecommerce, outdoor apparel brand, aligning all campaigns and executions with clients brand strategy.
Have a thorough understanding of client’s business and industry, analyze client’s business results and keep internal & client teams up to date.
Consult with internal teams to communicate client objectives and to develop alternative strategic solutions.
Use market research information to evaluate, adjust, and redirect campaigns.
Shape strategy, monitoring performance and identifying opportunities to generate additional revenue and drive incremental client growth.
Account & Client Management:
Act as main contact with the client & the internal team on a day-to-day basis.
Manage & lead internal team (creatives, media & strategy) - oversee all projects from start to finish; leader in every step of the process and responsible for driving team collaboration.
Advocate on behalf of clients internally: offer a deep understanding of clients industry, business and marketing goals – continually drive value through offering this perspective.
Account maintenance: responsible for the development/execution of ongoing account maintenance work through our project management software (Monday.com) & time management software (toggl).
Mentoring of staff, contractors, and clients.
Financial Stewardship & Profitability:
Develop estimates, track budgets/hours, monthly time reconciliations, monthly projections, negotiations.
Build trust and drive revenue through opportunity identification.
Owned/Earned Media (alongside a partner PR team and our digital media strategist)
Manage and evolve comprehensive organic social media strategies through to execution that are on-brand and results-driven.
Working knowledge of organic social best practices and proven experience executing campaigns across Facebook, Instagram, LinkedIn, Twitter, and beyond.
Experience overseeing and managing a social media calendar.
Experience recruiting and managing a team of brand ambassadors, athletes, and influencers.
Experience developing unique and successful social media campaigns and stories using a variety of content types including graphics, photography, and video.
An understanding of paid media planning and how it compliments owned and earned media.
Collaborating on advertising strategies, content strategies, and creative campaigns.
Our Ideal Candidate Has…
8-10 years brand/account management experience, with 5+ of those years in an advertising agency.
The outdoors embedded in your DNA, and ideally experience in the outdoor industry.
Proven track record of successful campaign management across fully-integrated, complex marketing campaigns.
Deep understanding of DTC marketing, preferably through Shopify
Previous experience with project management systems preferred (we use Monday, Slack and Google Drive).
The ability to analyze data and develop strategic recommendations.
Creatively strong with knowledge of creative/visual best practices and principles for social and digital projects.
Personal Attributes & Skills:
Stoke to self-start and is comfortable in a fast paced environment, juggling multiple assignments on tight timelines.
Amped about the Bonfire mission and client base and wants to grow with us (we love what we do, and we’re looking for a team member who will help stoke the fire).
Entrepreneurial work style – self-starter that is resourceful with proven ability to work in an autonomous environment, and has a high level of personal initiative.
Ability to lead, work independently, or as a member of a highly collaborative team.
Location:
As a company, we offer tons of flexibility on where, how, and when you work, and this position can be fully remote. However, if you’re located in the Denver–Boulder metro area, there is opportunity for partial on-site work. Bonfire Collective is based in downtown Golden, Colorado, and we just moved into a great new office.
Hours:
Up to 20-25 hours/week as a part-time employee. Opportunity to increase hours and scope over time.
Compensation:
$50–$65/hour DOE. Opportunity to increase rate over time based on performance.
