CirrusMD | Digital Marketing Manager
Who We Are:
CirrusMD helps health plans create happier, healthier, and more engaged members by giving them access to on-demand virtual care solutions that they love to engage with. Our chat-powered care delivery platform connects members to a dedicated, board-certified physician in under 90 seconds from any web-enabled device, with no cost and no time limits attached. CirrusMD enables stress-free, human care conversation that doesn’t end until members get the answers (and peace of mind) they need to manage their wellness.
CirrusMD has partnered with over a dozen major national payers and healthcare systems to deliver extraordinary virtual care to millions of lives across the nation. The company was founded in 2012 and is headquartered in Denver, CO.
Why Work Here?
Join our team and help us deliver Care Without Barriers. Our company offers significant opportunity for motivated self-starters who thrive in a fast-paced environment that is quickly transitioning from a startup to a highly recognized healthcare industry disruptor. We offer an exceptional benefits package including health, dental and vision, 401k savings, flexible vacation, competitive salaries and stock options, remote working policies and company happy hours and perks. CirrusMD is located in the Catalyst HTI building in Denver’s RiNo neighborhood, which means we offer a cool, newly built office space, access to open-air shared workspaces and community areas, and a highly engaged community of healthcare and tech innovation leaders. Subsidized parking, on-site gym and shower facilities are also available to our team. Join us and see for yourself!
Who We’re Looking For:
As Digital Marketing Manager, you will oversee the strategic development, execution, and ongoing measurement and optimization of all digital channels and associated marketing campaigns, with a heavy focus on B2B acquisition, lead nurture, and conversion efforts targeted toward all of our partner prospects. You will be the owner and champion of our email marketing and automation platform, marketing website, and our holistic paid and inbound B2B marketing efforts. To succeed in this role, you’ll need to be the epitome of a team player and self-starter who demonstrates extraordinary initiative and drive. We are looking for a creative, data-driven innovator who can demonstrate quantifiable past digital, automation and email marketing success. This role will work closely with cross-functional marketing team members and will be required to directly manage relationships with digital agencies, internal stakeholders and cross-functional teams at all levels throughout the company.
What You’ll Be Responsible For Achieving:
Own, grow, and continually optimize all of CirrusMD’s email marketing and automation efforts, including lead nurture and lead acquisition campaigns
Work closely with Inside Sales manager to maintain seamless coordination of Salesforce CRM and Pardot Engagement Marketing databases and all associated lead engagement activities
Create email marketing strategies that align to company and marketing goals focused on brand building, lead generation, thought leadership
Maintain a data-driven approach through continual tracking, reporting, optimization and testing to improve conversion and lead generation and meet or exceed marketing acquisition goals
Steward analytics, optimization, and ongoing content updates for the CirrusMD marketing website, working closely with Design team to maintain a clear brand identity
Manage relationship with digital acquisition marketing agency and oversee all outsourced Search, paid social, programmatic, retargeting and other display efforts
Assist Director of Marketing in building and optimizing the marketing tech stack and manage all necessary tooling, integrations, and workflows to maximize effectiveness
Collaborate with Partnership Marketing and Product/Design teams to build and update white-labeled partner landing pages, content marketing landing pages, and other collateral
Develop and drive all digital test strategies, including A/B multi-variant testing, copy testing, and landing page optimization to ensure maximum response rates
Work closely with design and content teams (internal and external) to ensure best-in-class, highly effective content marketing efforts that result in generation and conversion of targeted, well-qualified leads
Keep CirrusMD marketing at the forefront of digital innovation by staying up to date with and regularly recommending, testing and applying new digital strategies and tactics
The Digital Marketing Manager position is a full-time onstaff position. If you have 5-7 years experience in digital marketing, have a specialized email marketing and automation skill set, love the worlds of B2B and digital healthcare innovation, are a born leader and team player, then we want to hear from you!!
What Will Make You Successful:
5-7 years’ experience in a digital marketing role
Must have strong, demonstrable experience with an enterprise marketing automation tool such as Pardot, Hubspot or Marketo; Digital Marketing Manager will be expected to be able to hit the ground running within an existing Salesforce-Integrated Pardot engagement platform
Must have at least 3 years’ experience leading robust email marketing efforts
Basic HTML and web design experience is preferred; SquareSpace experience a big plus
Strong Google Analytics skill set - building reports, goals, reporting on conversion metrics, testing, and conversion hand-off to sales across paid campaigns
Understanding and comfort leading strategic direction of search, programmatic, paid social and other display marketing strategies and tactics
Advanced experience overseeing Google Search/Bing, GDN, and LinkedIn Ads
Deep understanding of B2B marketing/sales funnel and how demand generation, lead generation, content production deliver revenue
Initiative, accountability, and ability to thrive in a highly self-motivated role are non-negotiable
Communication is critical. We will laser focus on your aptitude for communicating clearly, effectively, and positively within a fast-paced team setting
Must possess a strong balance of comfort and positivity within a team framework and the ability to self-motivate and work with a great deal of autonomy.
How To Apply
Please apply online or submit resume including your salary requirements as a Word document or PDF to: [email protected] indicating "Digital Marketing Manager" in the subject line. Failure to do so may cause a delay in your candidacy. Thank you.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status