TrainHeroic | Content Marketing Manager
Marketing
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Description
We offer a flexible work schedule in an environment of trust and respect!
At TrainHeroic, we build solutions that help coaches and athletes Be their Best. Our applications enable smart and effective strength and conditioning. We proudly serve clients in the NFL, Olympics, High School/College, and private training facilities.
We’re a high performance culture that serves high performance coaches and athletes. We believe in servant leadership and are seeking humble, hungry, and smart change-makers striving to leave their mark on the world.
Love is at the center of all we do. To be successful at TrainHeroic, you need to love what you do, love why you’re doing it, and love those you serve.
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To that end, we’re looking for a Content Marketing Manager who is equal parts Storyteller, Copywriter, and Producer to grow our reach and spread our message. We’re seeking someone who cares to educate, strives to innovate, and craves a gnarly challenge.
Reporting to the Director of Marketing and working closely with the Marketing, Sales, and Product Teams you will lead all aspects of our content marketing and publishing strategy.
In our Content Marketing Manager, we’re looking for a seasoned pro eager to write the future of an industry. We’re setting out to grow TrainHeroic into the foremost thought leader in the strength and performance space, publishing evidence-based training content that helps coaches and athletes be their best.
Our Content Marketing Manager will be a cornerstone team member growing our audience from tens to hundreds of thousands.
For many, this level of autonomy and responsibility is terrifying. For the right person, it’s the perfect position. This role requires an ideal team player with an entrepreneurial mindset.
Publish, measure, learn. Rinse and repeat.
As Content Marketing Manager, you will:
Develop strategic content marketing campaigns & strategies with a key focus on customer journey & needs-based segmentation
Manage full deployment of cross-channel content campaigns:
Leverage our growing network of expert freelance and partner content producers
Provide guidance to content producers to ensure final product is aligned to TrainHeroic brand voice and marketing strategy
Source, curate, and publish multi-media content for the TrainHeroic Blog
Promote TrainHeroic content across multiple channels including social media & CRM
Ensure TrainHeroic's voice & tone is consistently used across all communications
Engage new influencer content producers and negotiate win:win opportunities
Engage with and selectively grow the TrainHeroic social media community through paid and organic efforts, acting as our primary community management resource
To be successful in the role, you possess:
5+ years of content marketing experience with a history of managing content marketing campaigns across multiple audiences and channels
Experience with influencer marketing
Bachelor's degree in Marketing, Journalism, Communications, or related field
Excellent writing, communication, and organizational skills
Ability to write copy for various mediums and channels distilled from long-form expert articles
Ability to effectively manage a network of remote content producers
Experience working with content publishing, CMS and web analytics tools
Knowledge of inbound marketing best practices
Experience creating and optimizing content for SEO
Experience managing social media communities, with an emphasis on targeted growth
Great interpersonal communication skills
Ideally you also possess:
Experience leveraging Hubspot to drive content production
Passion for strength and conditioning / sports performance with a good understanding of how coaches and athletes think
Experience using TrainHeroic as a coach or athlete
To help us better assess your qualifications for this role, we are asking that you include the answers to these questions in your cover letter:
1. What about storytelling for TrainHeroic excites you?
2. What role do you think content plays in a broader marketing strategy?
3. What company do you think is doing content marketing well and why? This does not have to be in the Strength & Conditioning industry.
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About TrainHeroic:
TrainHeroic operates under the umbrella company Peaksware, Inc. along with TrainingPeaks, MakeMusic, and Alfred Music. Together, we have been recognized as one of Outside Magazine's "Best Places to Work" five times.
All Heroes Receive:
Opportunity to work alongside passionate, A-players, striving to disrupt the status quo and lead in the industry
Competitive compensation and incentives
100% company paid medical plan for employees with buy-up options as well as dental and vision insurance for employees (dependent coverage available)
$1,200/yr fitness reimbursement for any healthy lifestyle and gym-related purchases
Corporate discounts on gym memberships and top-brand gear
15-Days of PTO for all new hires…increases in PTO at various years of service
5% 401(k) Match Program
Four week paid sabbatical for all employees after 7 years of service
Dog friendly office
Trendy Denver, CO location
Visit us at www.TrainHeroic.com to learn more!
