Unique ability to convert prospects into customers by employing a consultative approach to sales. Collaborate with internal teams and business partners to execute successful revenue generating projects and programs. Control costs and quickly deliver desired outcomes through vigilant project oversight. Research and deploy cost effective production solutions to support local and regional marketing campaigns. Support lead acquisition through database management and analysis. Maximize organizational efficiency by refining mission critical business processes.
Field Sales Representative | Raven Printing, Lakewood, CO 02.09 – Present
Charged with growing revenue for a $2.5M company engaged in delivering print, technology, mailing, and a variety of marketing services.
ü Increased revenue by 20% in 2010 through identifying customers whose outsourcing needs fit our company’s core competencies. Engaged inactive customers resulting in $50k of additional revenue in 2010.
ü Conducted secondary research, consistent telemarketing and face-to-face assessments resulting in $300k of new revenue from 60 customers.
ü Led multiple new business initiatives culminating with landing a $.5M annual contract from the company’s largest customer.
ü Maximized revenue by cross-selling services including: online ordering, email marketing and creative services.
ü Restructured company product offerings, improved level of service by forging strong partnerships with outside suppliers and sharing best practices with internal teams.
Prepress/Customer Service Specialist | Cottrell Printing, Centennial, CO 12.05 - 8.08
Consulted with sales, production staff and customers to assemble accurate electronic art files for a $8M offset and digital printing company.
ü Decreased spoilage rates, protected profit margins and improved lead times by conducting pre-production meetings.
ü Streamlined daily workflow by developing a clear definition of departmental processes and procedures.
ü Established customer loyalty by proactively communicating to develop a shared vision for project outcomes.
Senior Sales Associate, Beer Dept | World Cellars Wine & Spirits, Highlands Ranch, CO (part-time) 9.05 – 10.07
Hand-sold craft beer/wine/liquor in a boutique-style liquor store.
ü Increased craft beer sales by 10% by conducted in-store beer tasting to introduce new brands and beer styles.
ü Executed successful promotions/merchandising initiatives that drove customers to higher margin products.
ü Planned and hosted educational events pairing beer and food in conjunction with Whole Foods Market.
ü Analyzed weekly sales data for beer. Data shared with buyer and impacted future purchasing decisions.
Marketing Coordinator (contractor) | Castle Pines Village Properties, Castle Rock, CO 3.05 - 7.05
Assisted with launching a campaign to market custom homes and home sites for a private golf community in Castle Pines.
ü Established an appropriate brand look/feel and tone of voice for the development project and the brokerage office.
ü Identified creative talent, wrote copy and collaborated with builders, brokers and owners to develop sales collateral.
ü Improved sales prospecting efforts by cleansing in-house database and by securing quality leads through list brokers.
Print Production Manager | McClain Finlon Advertising, Denver, CO 3.03 – 1.05
Orchestrated vendor outsourcing, campaign logistics and production outcomes for the largest independently owned advertising agency in the West with gross annual billings of $100M.
ü Saved $.5M in 2004 for agency’s largest client by identifying alternative production companies, aligning with discount freight carriers and negotiating discounts on printing paper.
ü Cut lead times for deploying ad campaigns by 25% by developing a streamlined approach for the creative development process.
ü Improved response times to requests for sales collateral by instituting the use of electronic documents to communicated vital information about print materials to customer’s fulfillment vendor.
Scheduling Manager/Production Specialist | Arrow Electronics, Englewood, CO 02 – 03
Coordinated the execution of creative services, print outsourcing, print media and special events for a supplier of electronic components and enterprise computing solutions with global sales in excess of $16B.
ü Secured ongoing revenue for customer by developing a sound process for producing a monthly advertising publication.
ü Eliminated bottlenecks and saved money by moving from a sole source procurement model for print services to contracting with multiple vendors best suited to the job’s requirements.
GD&A Advertising & Public Relations, Denver, CO
Oversaw the outsourcing of production services, maintained cost and quality for a $3M firm with 26 employees. Scheduled and monitored the daily workflow for six member creative department.
Planning/Production Manager 00 – 02
ü Increased agency’s annual billings by 5% in 2000 by conducting audits of billable hours on a monthly basis.
ü Strengthened customer communication by educating and training sales staff in facets of print production.
ü In 2002 collaborated with management team to execute a marketing strategy that targeted an emerging industry netting 5 new customers and $150k annual revenue.
Production Artist/Outsourcing Coordinator 98 - 00
Assembled error-free art mechanicals, retouched photography and enhanced typography utilizing desktop publishing software on a Mac and PC. Developed detailed print RFPs, identified qualified partners and directed vendor outcomes.
ü Grew annual billings by 250% over 3 years by hiring, managing and mentoring staff.
ü Protected agency’s profit margins by mentoring staff and achieve desired project outcomes.
ü Improved media relations by creating simple web pages used to distribute press releases, photos and logos.
Marketing Specialist | Francis Tuttle Vocational Center , OKC, OK 92 – 98
Supported recruitment and retention efforts for an educational institution with multiple campuses and 150 employees serving the largest school district in the Oklahoma City area.
ü Secured 10% of institution’s annual revenue by executing all aspects of a direct mail campaign promoting continuing education classes to members of the professional services industry.
ü Maximized marketing department’s budget by producing graphic arts film in-house, purchasing fine paper at a discount and by facilitating mailings service with internal resources.
SKILLS, AFFINITIES and AFFILIATIONSHobbies | Advanced home brewer and purveyor of all things fermented and beer marketing (96 – present)Affiliations | Mile High Monks Homebrew Club, (07 – Present), OKC Advertising Club (92-97)Volunteerism | Server, Great American Beer Fest (2001 – 11), Childcare Worker, OKC Advert. Awards Show (97),Greenwood C.C. (03)Software |Contact Mgmt: ACT, FileMaker Pro, Clients & Profits, Goldmine; Productivity: MS Office, Outlook, Desktop Publishing: InDesign, Photoshop, Illustrator, Quark press, Acrobat ProEDUCATION
BAS, University of Oklahoma – 1991, Department: College of Journalism & Mass CommunicationsMajor: Advertising