My name is Alyssa Yatabe and I am a graphic designer, a rock climber and an aspiring backcountry gourmet chef from Phoenix, Arizona.
I am well-versed in typography, layout design, branding and concept development. I currently work on the print marketing team for Fender Musical Instruments Corporation, turning out catalogs, ads, packaging, shirt designs and other various campaign collateral materials. In May of 2011, I graduated Summa Cum Laude from Arizona State University with a Bachelor of Science degree in Visual Communication. While attending ASU, I was selected for InnovationSpace, a multidisciplinary program where teams of students from different fields worked together to create innovative solutions for real-world sponsors. My team worked with Dow Corning focusing on personalized medicine and designed a full product system enabling people to monitor their health in real-time.
In the fall of 2012, two other young women and I decided to take our passion for the outdoors and launched an entrepreneurial venture called Nox Design. Nox is an innovative concepts and solutions company focused on creating outdoors-related product and promoting outdoor community engagement for fellow explorers and adventure seekers. My primary role is graphic designer, but I also work with my partners in everything from the product research and concept development to the logistics and business details.
Outside of design, I spend most weekends out rock climbing, hiking and exploring Arizona’s wilderness.To view my portfolio work, visit my website at www.alyssayatabe.com!