My name is W. Michael and I have been in a role of a Digital Marketing Consultant for a number of years on both the agency and corporate sides of the fence. I have worked with accounts that include Toyota, Chrysler, AT&T, Cincinnati Bell, IBM, LexisNexis, GE Capital, Cintas, NCR, Best Buy, Avon, Carpet One, Toyota, KitchenAid, Mitsubishi and many more.
We are seeing the wholesale collapse of traditional channels such as broadcast and print. The focus is turning to the mobile market. No longer can content marketing and thought leadership alone drive lead generation and sales.
Social engagement engines such as apps, social sites, websites and email are filling the gap through gamification, freemiums and crowdsourcing.
IBM's City One game site is now the number one lead generator for that organization. Big engines such as American Express - Small Business Saturday is used to reinforce the brand and drive engagement.
It's all about talking to people. Hyperr networds are cost effective and can yield big results that feature hyper tracking. Plus some of these more closed applications can offer the control that organizations demand.
As a former Creative Director and Marketing Officer, I have turned around market share slippage and elevated ROI through new and innovative electronic deliverables.
My other experience includes Chase, Humana Health Care, Elder-Beerman, Skadden Arps, Speedway, Toys R Us, IAMs, Reynolds & Reynolds, Mandalay Entertainment, Emerson, Berry Network, Toyota Corporate, KitchenAid, Merrill Lynch, and more.
I have recently returned to Denver to a house that I have owned for many years to enjoy the mountains and the great climate.
I am also the Founder and Lead Consultant for MileHigh Law Marketing that specializes in marketing for law firms within the Western market.