Great Prankvertising Out of CP+B Sweden for the Scania Truck Driver Competitions
The Scania Driver Competitions are a series of events in 40 countries in which truck drivers’ skills are put to the test. The winners of these regional competitions will face off in Sweden in 2015 to find the best driver of the year. To announce the competition and recruit qualified drivers, CP+ B created the invitation video below.
Following in the theme for this year’s competition — “Can you handle more than your truck?” — the video features 31-year old Daniel Olsson, a real and experienced driver, who unwittingly faces a series of diabolic events during a routine cargo pickup while hidden cameras capture the whole thing.