SXSW: The Tweet Cellar

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The French Tech Pavilion, along with BETC, have undertaken the fine skill of transforming your tweet in much the same way as the French do with their wines — turning them into "Grand Crus," in The Tweet Cellar.

Tag your tweets with #TweetCellar, and after a ripe interval, your tweet will be returned, transformed, to a delectable, sumptuous Tweet.

For instance: "Having a blast at SXSW #yolo #tweetcellar" could be transformed into "Such a delight to partake in the SXSW festival #carpediem".

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