Ok, don't bother with the SB commercials. Budweiser just won.
Sure, it takes the easy route using puppies. Yes, it's schmaltzy as hell. But when we see our mothers and friends not even in advertising posting the hell out of this on Facebook before the game's even started, we know this is going to be big. It has 7.5 million views in less than a day.
People are going to LOVE this spot.