Life Well Planned.

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Two (long) but entertaining spots by Martin Williams for Raymond James. They both tell cute, quirky stories about investing and they're impeccably shot and produced.

Agency: Martin Williams
Client: Raymond James
Chief Creative Officer: Tom Moudry
Group Creative Director: Steve Casey
Creative Director/Art Director: Toby Balai
Copywriter: Eric Schlauch
Executive Producer: Stan Prinsen
Production Company: Furlined
Director: Bjorn Ruhmann
Edit House: Rock Paper Scissors
Editor: Adam Pertofsky
Post Production: MPC
Music: Massive Music

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