First SB spot in 16 years and Heinz does this?

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Oh good god. It's their first foray into Super Bowl advertising in 16 years and Heinz Ketchup does a spot with humming, incorrect ketchup application and a fart joke with an old lady.

They're all humming "If you're happy and you know it clap your hands" - yet no one actually claps. Then they're all hitting the bottle on the bottom when everyone knows you're supposed to hit it on the Heinz 57 part of the bottle. And then… yeah… the fart joke with a grandma and a squeeze bottle.

Terrible work for such an iconic brand.

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