We've gone too far: The bra that tweets when someone takes it off.

/ Comments (0)

Seems like everyone tweets these days. Your grandma, your dog and now... your bra?

OgilvyOne Athens created a bra as part of a Nestle Fitness campaign to promote breast cancer awareness. Every time the bra is unclasped, it send a message to your phone which then tweets out to the world that you're currently topless.

You can even follow the tweeting bra on Twitter (although the tweets are mostly in Greek.)


Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Link = <a href="http://url.com">This is your text</a>
  • Image = <img src="http://imageurl.jpg" />
  • Bold = <strong>Your Text</strong>
  • Italic = <em>Your Text</em>
Rocket Fuel