The New iPad Air and the Brilliant Ad to Launch It

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Apple has received quite a bit of flack in the ad world as of late for the less than inspirational, life style approach used in their last few spots. Now they're out with an ad launching their brand new iPad Air product that feels much more inline with their smart advertising past. To showcase the new ultra light, super thin, and 8x faster iPad Air they drew relations to another historically pivotal tool, the pencil, while highlighting its even thinner design by hiding it behind this small object. They're also out with another beautifully executed, parallax scrolling page on their website to announce it. Nice.

"Pencil" iPad Air - TBWA

"Introducing the iPad Air" Apple

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