All we do is watch sports.

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XFINITY and Goodby Silverstein & Partners are making sure sports junkies get their fix. Man, are they speaking to us...

The new campaign “Live Sports All-Stars” launches as we enter the “sweet spot” of American sports coverage, when college football, the NFL, the MLB playoffs, the NHL and the NBA are all on TV.

The premise of the campaign is simple: “When you have the most live sports, all you want to do is watch live sports.”


This stuff is pretty awesome. Funny. But "Beware of things made in October" was one level smarter.

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