Rethink Decides to Make Itself the Most Awarded Agency in the World

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Instead of going the grueling route of producing stunning work, submitting to shows and waiting to see if they win, Rethink decided to simply award themselves every big advertising award — by 3D printing their own trophies. 811 Gold Cannes Lions (at last count), 194 Silver One Show Pencills and even the first-ever Publicis-Omnicom Agency of the Year award — even though it has no connection to the holding company whatsoever — now clutter the agency's halls. The spoof video was created for a local awards fest.

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You can see some of the other videos agencies made for Strategy's Agency of the Year show here: http://strategyonline.ca/2013/11/06/agency-of-the-year-watch-the-videos/.

Can't wait to make a bunch of fake Denver 50 awards.

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